Building awareness for your service can be difficult when you don’t have a strong online presence. See how we helped INSPIRE, a service of the Indiana State Library, build an online presence and increase awareness of the brand.
At Jarbo, we know that both the small details and the bigger picture matter. That’s why we incorporate proofreading into everything we do, as it lets us check both. Not sure it’s worth the extra time? Here’s four reasons why proofreading is so important:
Streamlining communications and your online ordering platform goes a long way. See how our team built a custom online sales portal that boosted sales by an average of 29.6% a year.
Project: Custom online sales portal and strategy for communication with customers.
In the competitive digital landscape, business owners face the challenge of standing out among the crowd. An effective marketing strategy plays a crucial role in driving traffic, increasing conversions, and ultimately growing your business. Let's dive into some ways to boost your online presence and attract more customers.
It’s not every day new research is released that proves your product is effective. See how our team acted quickly to help our HVAC client get the word out with an info kit, paid social ad, and targeted email.
In today's digital age, there are more options than ever before to reach and engage with customers. Email marketing and text message marketing, or short message service marketing (SMS), are two popular methods, but which one is more effective for your business?
Social media is an essential tool for building brand awareness, driving traffic to your website, and generating leads. However, managing social media accounts can be a daunting task —especially if you are not familiar with the different platforms' nuances.
Consistency in design is a key element in creating a successful website or marketing campaign. It's easy to understand why — consistency creates a sense of order and familiarity that is reassuring to users. However, in certain circumstances, consistency can work against you. This is especially true when current or common knowledge among your users is at odds with your consistent design choices.
You don’t have to look into a crystal ball to predict that video is going to be a HUGE marketing trend in 2019. Stats already show that roughly 75 million people in the US alone watch online videos every single day, and a large portion of those users are viewing video content on social media platforms. Likewise, over 5 billion videos are watched on YouTube daily. Video is a powerful marketing tool. How can you get started?
Working with a marketing agency that can understand and effectively work alongside you is key to the overall success of your business. The goal of a marketing plan is to deliver a consistent brand experience to your target audience. This can seem overwhelming at first — but when broken down, it’s easy to see how each piece is an essential part in telling your brand’s story.
Brand strategy is the “game plan” for every step of the marketing process. Determining that strategy or “game plan” is the first step and foundation for marketing your business. At Jarbo, our initial goal is to have a genuine discussion with business owners to create a brand strategy that will speak to the audience that you want as customers. Your brand strategy will be incorporated into every aspect of marketing and will create a clear and thoughtful story to tell your audience.
If you had to describe your business as a person, what words would you use? Fun? Confident? Witty? A brand’s voice should encapsulate the personality and promise of your business, appeal to your desired target audiences, and remain uniform across all platforms. When creating a voice for your business, start with the values and mission of your business and consider what would relay to your audience. A consistent and reliable voice is a crucial part to building trust with your customers.
Once you've determined a good foundation of strategy and voice for your brand, the visual aspects will follow. The visual elements of your brand are the observable medium used to tell your brand story—it’s what your customers will see first when it comes to your business. A brand’s visual identity includes logo, typography, color, imagery, and video.
Promoting engagement for your brand is the way that you establish contact with potential customers and how you maintain that relationship over time. A high level of effective brand engagement can create positive outcomes for your business such as customer loyalty and word-of-mouth marketing. This is where the creation of your brand strategy will come into play and make it easy for you to market your business.
A successful marketing plan has a solid brand strategy, defined brand voice, and visuals to deliver a consistent experience to your target audience. It’s important to work with a marketing agency that can effectively understand and work alongside your business. At Jarbo, we help you discover your story and market it to the folks you want as customers.
Mobile-first indexing is coming! Mobile-first indexing means that Googlebot will now use the mobile version of your website for indexing and ranking, to better help their users find what they're looking for. Is your mobile website prepared?
MOORESVILLE — Brad and Joan Justus began a new chapter in the life of their marketing business, Jarbo, on Wednesday.
Brad and Joan cut the proverbial red ribbon alongside the Greater Mooresville Chamber of Commerce and celebrated the opening of their new location with an open house the same day.
Whether we are aware of it or not, we are branding ourselves and our businesses every day. Through the process of doing business and simply communicating with other folks, we are leaving a lasting impression of our “brand”.
Brand is a person’s perception of a product, service, experience, or organization. It's what your customers say it is... not what you say it is.
No, not your political position, or your position on who’s leading the smartphone race. The position I am referring to is in your customer’s mind. We all have a limited amount of space up there—some of us less than others. Have you fought your way past all the noise and competition to secure that precious slot in their brain that reminds them you are the one to call at the moment of truth?
Most of you will recognize the title of this article. It was Apple Computer’s tagline from 1997 to 2002. Whether you are a fan of Apple products or not, there’s no denying that the company has been one of the most innovative companies on the planet. Why? Because they “think different." While critics scorned the tagline for being grammatically incorrect, Apple drew attention. Quite the strategy.
“Direct marketing has never worked for us. We tried that once. Didn’t really get many calls from it.” I hear this quite a bit from clients. I don’t doubt it. Direct marketing is a complete waste of time and money, unless it is part of a bigger plan.
In the early 1900’s marketing was easier. You simply told folks what you were selling and they bought it – even easier if your product or service was somewhat unique. Many companies continue to use this same practice in their marketing today, which can be a costly mistake in today’s marketplace. We need to realize that it’s not about us—it’s about the customer.
When I was young it was somewhat uncommon to see a Canadian goose in my neck of Indiana. I can recall one of my more colorful uncles going to great, mostly unsuccessful, lengths to get a pair of geese to nest on the ponds of his property. It was a real treat for a central Indiana Hoosier to witness “wild” geese coming in for a landing. Very cool.
Social media is meant to be…well, social. This can be easily forgotten. Whether you are on Facebook, Instagram, Twitter, etc., engagement is what people want and what your audience will respond to best.
Utilizing social media is an important first step to take in your marketing campaign. While there are several platforms, Facebook is especially essential if your business centers around B2C marketing. If your business doesn't have a Facebook page, or you're looking to revamp the one you already have, then this is the guide for you!
Budgeting is one of the most time-consuming parts of owning a business. “Did I spend enough here last year?” “What would happen if I put more money towards . . . ?” “Do we really need health care insurance?”.
I would like to take a few minutes to speak to you about something I have been worried about for some smaller businesses. I am speaking of the following mindset: “We’ve always done it that way in the past and we’re not about to change now.”
SEO stands for search engine optimization. Wikipedia defines it as:
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
Chances are, if you’ve been on the internet then you’ve probably encountered a hashtag. They run rampant within social media platforms like Instagram, Twitter, Facebook, and—though uncommon—LinkedIn. They act as live links that redirect the user to a feed where other people are using that same hashtag. If the hashtag in question is popular, then that feed will continually be updated with new content.
The definition of organic marketing refers to getting your customers to come to you naturally over time, rather than 'artificially' via paid links or boosted posts.
Organic content is at the core of content marketing. There are so many different kinds of organic content so let’s break it down by platform.
A detailed FAQ page is one of the most valuable elements to include on your website. While this resource is commonly used to benefit your customers, it also benefits you and your team as well!
Knowing your customers and their experience with your brand is essential to growing your business.