Tired of Artificial? Go Organic!
The definition of organic marketing refers to getting your customers to come to you naturally over time, rather than 'artificially' via paid links or boosted posts.
Organic content is at the core of content marketing. There are so many different kinds of organic content so let’s break it down by platform.
Creating standard content for your website looks like a homepage, about page, contact forms, and such. These basics are important because they give your audience enough information to contact you but they don’t offer your potential customer instant value. After you’ve covered the basics, focus on giving your customers an improved online experience.
Begin by answering common questions related to your business. For example, imagine a bakery website filled with a list of their baked goods, cupcake flavors, catering details, and contact information. This is considered basic information. In addition, they create an article/blog post that explains the difference between all-purpose flour and whole wheat flour. The next week they write up a top 10 list of alternative desserts for weddings. Articles like these give additional value to customers and the business is recognized as a subject matter expert in their field. This is also how they establish trust with their customers. The articles are then shared on the bakery’s social media pages.
In addition to posting your website articles, use social media to organically drive traffic to your business. Social media is all about engaging your audience. This can be done through interesting posts, photos, and video. See our other blog post about engaging your audience on social media.
That sounds good but now you may be wondering, “How do I reach people when I don’t currently have an audience built up?” This is where SEO and hashtags come in.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website to users of a web search engine. This is done through keywords and key phrases used in your articles. Learn more about SEO in our What is SEO blog post.
In addition to written and visual content, you’ll also need a list of hashtags that will drive views to your posts on social pages, Twitter and Instagram mainly. Hashtags are similar to keywords and key phrases but they are used solely on social media. Read more about hashtags in our Hashtags Optimization blog post.
While organic marketing by definition does not include paid links or boosted posts, there is a still a cost involved. The cost is paying for content creation and the time spent monitoring the campaign and responding to customers. This is also not a one-and-done scenario. Content will need to be continually created and updated to keep a steady stream of traffic.