What's Better, Text or Email?
In today's digital age, there are more options than ever before to reach and engage with customers. Email marketing and text message marketing, or short message service marketing (SMS), are two popular methods, but which one is more effective for your business?
A pocket-sized message
Text messages can be great for flash sales, reminders, and follow-up campaigns. According to a study by SimpleTexting, text messages have a 98% open rate compared to email's 20%. This means that text messages are more likely to be seen and read by customers. Additionally, text messages have a response rate of 45%, while email only has a response rate of 6%. One reason why text messages may be more effective is because they are more immediate and personal. Most folks carry their phones with them, so they are more likely to see a text message quicker than an email. Text messages are also short and to the point — making them easier to read and respond to quickly.
On the other hand, email marketing has its own advantages. According to the Newsletter Guide, email marketing has a higher conversion rate than text message marketing. This means that people are more likely to make a purchase or take some other desired action after receiving an email than a text message. Additionally, email marketing gives you more flexibility to provide detailed information, images, and videos that help tell your story.
So which one is better?
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It really depends on your business and goals. If you are looking for a way to quickly reach customers and get a response, text message marketing may be more effective. However, if you are looking to provide more detailed information and drive conversions, email marketing may be a better option. Another thing to consider is that emails make it easier to track where and what people are clicking, and emails sometimes may feel less invasive than receiving a text message from a business. Ultimately, the best approach is to use both methods in conjunction with each other. This allows you to reach customers through multiple channels and lead your customers to the next step you want them to take.
Want some help developing a text or email marketing strategy? Contact us today to get started!